WHAT - STAYING INDEPENDENT

Next, some indie bands choose to never go to a major labels even if they are given the opportunity to do so. Similarly, others may choose to be an independent artist after having already experienced recording on a major label, such as pianist Bradley Joseph. As an independent, business is a prime concern and can take over if not controlled, Joseph said "A lot of musicians don't learn the business. You just have to be well-rounded in both areas. You have to understand publishing. You have to understand how you make money, what's demand, what helps you make the most out of your talent." But some artists just want to be involved in the music and don't like the added problems or have the personality to work with both. Joseph suggests newer artist read and study both courses and pick one that best suites their needs and wants.



If a band moves to a major, it does not necessarily guarantee the band's success. Only about 1 in 10 CDs released by major labels make any profit for the label. It is possible for an artist to make more money producing and promoting their own CDs than signing with a major label. However, an independent label that is creatively productive is not necessarily financially lucrative. Independent labels are often one-or-two-person operations with almost no outside assistance and run out of tiny offices. This lack of recourses can make it extremely difficult for a band to make revenue from sales. Some major labels have created an opportunity for independent artists to be featured on a distributed/ marketed CD project with no string attached in an effort to help boost awareness of the Independent Music community. Their brand of product began with and will continue as the band picks up success most likely.

One thing an artist can consider doing if they want to be noticed by a major label is starting their own independent label. A successful independent label with a strong musical reputation can be very appealing to a major labels rely on independent labels to stay current within the ever-changing music scene. Independent labels are often very good at discovering local talent and promoting specialized genres. This tactic was employed by Canadian band, Barenaked Ladies when they went from being independent to forming their own label, Desperation Records. Desperation Records only releases song by Barenaked Ladies, and there is no intention to begin signing other artists. The difference among various independent labels lies with distribution, probably the most important aspect of running a labels. A major-label distributed independent label allows the independent label to find, sign, and record their own artists. the independent label has a contract with a major label for promotion and distribution. In some cases, the major label also manufactures and releases the album. Independent labels that are owned by a major label distribute their records through independent distributors but are not purely independent. A purely independent label is not affiliated with a major label in any way. Their records are distributed through independent distributors.

It can be very difficult for indie bands to sign on a record label that may not be familiar with their specific style. It can take years of dedicated effort, self-promotion, and rejections before landing a contract with either an independent or major record label. Bands that are ready to go this route need to be sure they are prepared both in terms of the music they offer as well as their realistic expectations for success. The three main ways for an artist to make money are record deals, touring, and publishing rights.